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Damiani Jewellery Launches New Shop in Bond Street

Most of their jewellery is based on clean classic shapes and magnificently crafted. Damiano Grassi Damiani promoted a few technical innovations, one of them the lunette effect setting which really highlights the brilliance in diamonds. All of their pieces sparkle beautifully and the attention to detail and finish is flawless.

They have a real celebrity following and even have a jewellery range designed by Brad Pitt. One piece in particular was a white gold ring with the diamonds inset in the side rather than the top, a nice twist and like all their work it exudes skilled craftmanship.

Their latest advertising campaign features Sharon Stone looking pretty amazing wearing a gigantic pair of earrings that are a unique, only one set made, and worth popping in to the shop to admire.

Some of their latest designs are based on the twinkling of lights from skyscrapers and it is a particularly well executed and creative concept that highlights individual diamonds amongst many to recreate the lights on, lights off, night light effect.

The prices were very reasonable with rings starting around ú300 which for this quality is great value. Don't take my word for it go and see for yourself.

Damiani, 11 Old Bond Street, London W1S 4PN.

Images in order above: Sophia Loren Necklace, Cache Col Necklace, Cincilla Ring, Cincilla Bracelet, Sunset Boulevard Earrings.



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