Esxence Art Perfume Event

In Italy the Art Perfumery has gained a relevant dimension not only in terms of revenues generated but also in terms of number of dedicated retailers.

The innovative and "propaedeutical" distribution approach that has been developed and adopted by the Italian market in the last few years has attracted the attention of many international operators.

The quality and excellence involved in this market are what make it at the same time vital and respectful of traditions, in addition to being highly responsive to new ideas that may flow against the current.

Esxence is created to be an international house, a place where opinions meet along with experiences, proposals, provocations and know-how.

Esxence hosts main firms, Italian and international distributors that support the firms, along with the press, buyers, Italian and international retailers.

All the areas that are designed for the exposing of the product have been intended to enhance the peculiarities and the identity of each single brand, with a very rational, elegant, and homogeneous look that will enhance the precious look of "each product".

Esxence: a non-existent word can conjure up meanings that are intriguing, curious, fascinating, in just the same way as an aroma which is intangible, magic, poetic, distinct or mysterious. Perfumes today are mostly “product fragrances”, fashion perfumes, where the trend is artificially created by a massive media campaign to persuade people to wear that fragrance because of its difference in character and style. But fortunately there is always someone who searches out excellence in quality, subtly, detail, harmony.

This is the case with Artistic Perfumery, a creative activity which is history, communication, desire to express emotions, memories, moments, situations, in an intangible creation that spreads "per fumum" (through smoke) and which unleashes intense and vital reactions in those who experience it. Its masterpieces are works of art which cross the bounds of fashion and trends, marking milestones in style and in aesthetic terms for all ages.

Esxence - The Scent of Excellence, is an international appointment that cannot be missed by any brand name which operates, with passion and conviction, in promoting the marvellous art of olfactory language. It rises ever higher in determining the fundamental style choices of every person who likes to be noticed, relying upon the search for personal taste, who seeks expression by choosing between superb creations which are not made to please everyone, but to be admired in their intrinsic beauty by those who wish do so.

Esxence - The Scent of Excellence provides surroundings for examples of excellence from throughout the world, displayed together without competitive tensions, presented for those who are interested in listening, in savouring aromas, in understanding and enjoying stories, anecdotes and creative decisions, in courageous innovations and distributive consistency, so that each producer’s priceless olfactory taste can be best selected and chosen from among the finest creative excellence.

Esxence - The Scent of Excellence is proud to welcome those who, with skill and devotion, are a part of the splendid community which promotes the values and beauty of Artistic Perfumery in the conviction that this may provide a valuable contribution towards ensuring that all branches of this community can flourish day by day, in every country throughout Europe and beyond.