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Bentley Fragrances Launch New Parfum Momentum At The Shard

Bentley Fragrances launched their new Eau de Parfum for men at the Shangri La at The Shard last night. IX Magazine perused and sampled this great new men's perfume from this exciting and successful brand and found it excellent.

Two new fragrances were presented along side a new video campaign in conjunction with the luxury brand Lalique who not only designed the stunning new bottle but unveiled an exclusive and limited edition of only 12 bottles of the fragrance Bentley Black Crystal. This Lalique for Bentley Black Crystal Edition of 12 signed, numbered and certified pieces also comes with an exclusive invitation to the Villa Rene Lalique, a luxury hotel restaurant nestled in an exceptional landscape in the Alsace region

The spectacular flacon is made out of black crystal, the rarest and most expensive, as it the most difficult to produce. This outstanding piece recieves an exceptional finish, the wings of the stopper, in the shape of Bentley Motors’ iconic “Flying B”, have received a platinum patina.

Dusky, bold and brimming with rich, natural essences, Black Crystal reflects the nocturnal tint and streamlined design of the flacon. Composed by the perfumer Dorothée Piot as a study in darkness and light, the scent showcases a classic perfumery note, one of the closest olfactory expressions of black: patchouli.

Top notes
    •    Bergamot Essence
    •    Apple

Heart notes
    •    Cedar Wood Atlas Essence
    •    Papyrus Essence
    •    Rose
    •    Plum

Base notes
    •    Vanilla
    •    Patchouli
    •    Cedar Wood Virginia*
    •    Labdanum Absolute
    •    Leather
    •    Sandalwood
    •    Tonka Beans Absolute

It is a perfume of surprising depth, complexity with many subtle layers and notes. We found it to be quite exceptional.

The new Momentum comes as an Eau de Parfum Intense and an Eau de Toilette, the Intense is a more more powerful scent, but both are a departure from previous fragrances. They are more feminine, less leather, cigar and car than the earlier offerings. This is a fragrance aimed at a more urban man, it is an intellgent and attractive scent rather than a raw, overt powerful musk.

Bentley Fragrances takes a step forward with this vibrant new scent: Bentley Momentum. Joining Bentley for Men and Bentley Infinite, the luxury automotive brand’s third pillar matches an assertive, bracingly masculine fragrance with a sleek, modern presentation.

Aromatic freshness contrasted with vibrant woods

Matching sleek scent design with exceptional materials, Bentley Momentum meets the same exacting standards as Bentley cars. In this new, forceful composition, the renowned master perfumer Nathalie Lorson creates excitement by contrasting aromatic freshness with potent, vibrant woods.

As the fragrance opens, a splash of aquatic notes energises sparkling bergamot and cool green violet. In contrast to this refreshing style, clary sage adds herbaceous, aromatic accents, hinting at the sensuous warmth that unfolds in the heart notes.

Gaining momentum, the scent segues into a strikingly modern accord of ambergris and cashmere wood, evoking clean, sun-warmed skin and polished wood. The dry-down reveals a deep, burnished blend of smooth sandalwood and dusky tonka bean, in a sensuous trail of musk and moss.

The new fragance comes in two intensities, each with its distinctive olfactory design: Bentley Momentum Eau de Toilette and Bentley Momentum Intense Eau de Parfum. Along with a higher, eau de parfum concentration, Bentley Momentum Intense builds up the intensity of the composition with new ingredients that heighten the contrast between top and base notes. Elemi, a resin with green, zesty and peppery facets, spices up a cool aromatic accord of lavender and geranium. Cutting-edge woody ambery notes boost the vibrancy of the blend.

Woody aromatic fragrance family

Bentley Momentum Eau de Toilette

Top notes: Bergamot, Aquatic Accord, Green Violet, Clary Sage

Heart notes: Ambergris, Cashmere Wood, Jasmine Petals

Base notes: Sandalwood, Tonka Bean, Moss, Musks


Bentley Momentum Intense Eau de Parfum

Top notes: Bergamot, Elemi Essence, Lavender Essence

Heart notes: Geranium Essence, Tonka Bean, Ambergris

Base notes: Ambery Wood, Sandalwood, Musks

Sleek, assertive design for a cutting-edge bottle

Inspired by New York’s soaring, vertical skyline, Bentley Momentum’s bottle design reflects its assertive notes. Tall, rectangular and faceted, it is made of luxuriously heavy glass.  The front and back are covered with silver brushed-metal plates, printed with the iconic “Flying B” Bentley logo and the name of the fragrance. Light silver for Bentley Momentum, these plates take on a darker shade of silver for Bentley Momentum Intense.

In contrast with the bottle’s bold geometric lines, the metal stopper is rounded, and entirely embossed with Bentley’s signature knurling. The knurling motif also adorns the top and sides of the box, presented in a light grey with metallic silver sides and top for Bentley Momentum, and in dark grey with a dark silver top and sides for Bentley Momentum Intense.

Bentley Momentum EDT, 100 ml; Euro 82.00; £59.00

Bentley Momentum Intense EDP, 100 ml; Euro 89.00; £69.50

Bentley Momentum Intense EDP, 60 ml; Euro 68.00; £49.00

Bentley Momentum Hair and Body Shampoo, 200 ml; Euro 27.00; £24.00

I was a big fan of Bentley Infinite, so I look forward to wearing the new Momentum and seeing how it develops over time. This more feminine direction signals that Bentley is at last looking at producing a perfume for women and it is sure to be a game changer when they do.


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