Perfect Moment & BWT Alpine Formula One Team Launch a High-Octane Capsule Skiwear Collection
Luxury skiwear brand Perfect Moment is entering a new era. Today, the brand announces a global partnership with the BWT Alpine Formula One Team, unveiling an exclusive capsule collection that merges Alpine’s cutting-edge racing identity with Perfect Moment’s signature mountain aesthetic in a fusion of speed, style and snow.
Timed to land this Autumn, when sportswear dominates both runways and wardrobes, the collaboration marks a bold new chapter for both brands. With Silverstone celebrating its 75th anniversary and Alpine drivers Pierre Gasly and Jack Doohan captivating audiences in Netflix’s Drive to Survive, the spotlight on Formula One has never been brighter, and the collection can be previewed over the summer at selected race events.
The collection brings together two brands that, fittingly, share Alpine roots. Perfect Moment was founded in the mountains near Chamonix in 1984, originally conceived by professional skier and filmmaker Thierry Donard. BWT Alpine traces its origins back to the same region, with a legacy in Formula One that includes championship-winning seasons and a strong finish to 2024, ending sixth in the Constructors’ Championship.
The Perfect Moment x BWT Alpine Formula One Team capsule includes a curated selection of high-performance ski and lifestyle pieces for men and women. Expect technical ski jackets, ski suits, and pants reimagined in Alpine’s bold racing colours, alongside versatile base layers, statement knitwear, hoodies, T-shirts, and accessories that seamlessly bridge piste and paddock.
As luxury skiwear and motorsport continue to capture the cultural imagination, this collaboration captures a timely intersection - where technical excellence meets lifestyle appeal, and performance never compromises on style. This is not just for snow bunnies or petrolheads, but for a discerning global audience who appreciate craftsmanship, adventure and undeniable cool. The heritage is French, the audience is international, and the vibe is unmistakably now.
The collection will be available exclusively at perfectmoment.com this Autumn, with global pop-up experiences igniting alongside key Formula One race weekends over the summer.
