Yves de Contades

Roy Wylam ,CD, Kirk Wylam:
The reason I chose this particular theme, in the style of the great Hollywood photographer Laszlo Willinger, is I am always in my own design work drawn to strong contrast, and this style of photography so well taken by Yves, produces a strong, memorable result.
Simplifying the picture to black and white always helps to exemplify this contrast and bring out the character of the subject, producing dramatic results.

Rob Heasley, CD, Naked Penguin Boy:
When deciding on my portrait these are the few things I wanted to portray: Set in a central London location as London has been good to me. Night is when the city is at its best. I’m colour blind & I liked the idea of being surrounded by colour with the blurred out city lights.
The cardboard illustration was basically about where my career began & where it’s at now, going from traditional illustrator to digital designer (in pixels we trust).
Dr Cecilia d'Felice's psychological interpretation:

Richard Scholey, CD, Elmwood and Chase Advertising:
I consider myself very lucky to be able to make a living doing a job I enjoy. Yes we perform an important function but it can all become a bit irritating when we take ourselves too seriously or think we are some sort of celebrity. At the end of the day our job, certainly from a graphic designers perspective, is simply to aid communication, to tell stories and to do it in as visually engaging a way as we can. If it’s appropriate and we can raise a smile at the same time then all the better.

Quentin Mackay, MD of Quentin MacKay:
discovery
Dr Cecilia d'Felice's psychological interpretation:
Quentin Mackay’s portrait plays on ambiguity and intrigue. His beautiful wife, Vija, naked and hidden, adjusts his tie as he stands - seemingly arrogantly - before us.

Paul Giltrap, CD, Bright Blue Day:
When Yves asked me why I wanted my portrait to be shot like this, I replied my 8 month old daughter has aged me 8 years in 8 months!
I've had very little sleep, and I'm totally knackered!
But it wasn’t just about what I wanted to hide, it was also about adding intrigue. I’ve always liked portraits that don’t reveal every last
detail of the person but instead leave a sense of mystique about them. You always wonder what secrets they keep.
Dr Cecilia d'Felice's psychological interpretation:

Marcus Mustafa and Sarah Morris, User Experience Architects, Lost Boys International:
Jackie and Frank – The Outtake (Series 1)

Justin Cooke, CEO, Fortune Cookie and Chair of British Interactive Media Association:
They say that every dog has its day. This was mine.
Dr Cecilia d'Felice's psychological interpretation:

Jon Norton, Senior Designer, Southbank Centre:
It's funny being in front of the camera.  Uncomfortable really. I'm usually happiest solving problems and directing others to do the same. Anticipating the potential suffering, I simply decided to sit somewhere I'd feel at ease.
The second solution to 'the fear' was to employ the services of my dog. 
Always comfortable in front of a camera, Jack (surname not Russell), as any
terrier owner would testify, would happily draw the attention to his activity.

Jamie Bell, CD, CMW:
They say in this industry that you are only as good as your last ad. And your last ad is only as good as the award juries say it is. So it is essential for modern creative people to keep their thinking fresh and their feet on the award podiums. Which is why I chose a Battle of Britain Spitfire pilot for my fantasy portrait. Like the aces of the RAF a creative will return triumphant or be royally defeated.
On the side of 'my' spitfire I have all of my own 'kills'. Let's hope the
coming missions will be just as successful.

Harry Pearce, Partner, Pentagram: