On the return journey from Somerset in the Bentley Flying Spur, I pulled over for a zoom meeting with perfumer Ane Ayo to launch the new Bentley Momentum Unbreakable fragrance for men.
Ane Ayo is a huge star in the perfume firmament. Having created fragrances for Lalique and many other well-known brands. Ayo spent her childhood in Spain (she has a gorgeous Spanish accent still), then studied in the UK and Germany before settling in France.
Her technique is to combine the visual with the olfactory, aiming to create bold, distinctive combinations. Travel, design, art and dance are her influences and she creates flower gardens for inspiration. She is particularly proud of this latest iteration designed in conjunction with Fabrice Pellegrin, as violet and lavender are firm favourites to bring out the floral notes she loves so much.
This is a classic perfume from Bentley, reminding me a little of Chanel in the ’70s. High praise indeed.
The bottle design also employs Bentley’s particular skills, promoting their incredible craftsmanship, with a stone veneer front backed by a knurled black plate. An impressive feat of design and build. Typical of Bentley cars.
Bentley Momentum Unbreakable Fragrance
Made for those with unbreakable spirit, the latest offering from Bentley Fragrances is a bold and spicy, yet creamy and floral scent for men. Bentley Momentum Unbreakable blends new, high-tech ingredients with age-old perfumery traditions, to create an unbeatable new fragrance. Variations in colour, pattern and texture on the stone plated bottle, ensure that no two are ever the same – just like the stone veneers available as a custom option within Bentley’s cars.
A spritz of Bentley Momentum Unbreakable is like a step into the extraordinary – a scent for today’s cool-hunters. The urban fragrance is built around the cutting-edge Dreamwood™, a sustainable natural ingredient that reproduces the smoky, creamy scent of sandalwood. Crafted from high-tech modern materials, age-old perfumery techniques draw out the best from high-quality natural ingredients, meeting the same uncompromising standards as Bentley cars.
Unbreakable is a warmer, woodier interpretation of the Momentum line, expressing all the thrilling facets of a contemporary urban adventurer. As the fragrance opens, violet leaf adds an aquatic touch to sparkling mandarin sfuma. The world’s finest mandarin oil adds a green, floral and aromatic aura. A clean flash of lavender, matched with mint-fresh, rosy geranium, is softened by powdery orris.
Spicy with facets of liquorice, dried fruit and amber, immortelle warms the heart of Momentum Unbreakable, introducing the notes that make the scent’s signature: a rich, warm palette of woods.
Truly innovative in its structure, the fragrance composed by Master Perfumers Fabrice Pellegrin and Ane Ayo, Momentum Unbreakable introduces Dreamwood™ for the first time in a Bentley Fragrance. Obtained through carbon-neutral biotechnology, the 100% natural ingredient is used in place of Mysore sandalwood, which is now a protected species in India, as a sustainable alternative with the same olfactory richness.
“Dreamwood™ adds an unexpected presence to the fragrance’s composition, bringing a richly luminous aura with the same codes found in Mysore sandalwood essential oil”, says Fabrice Pellegrin.
Dark velvety patchouli – one of the Master Perfumer’s favourite materials - bolsters the woody facets of the creamy, sensual sandalwood note. Its smokiness is underlined by Haitian vetiver and papyrus, wrapping the long-lasting trail of the scent in an aura of mystery…
The one-of-a-kind bottle design is inspired by the soaring, vertical skyline of a modern metropolis. Tall, rectangular and faceted like an emerald-cut diamond, it is made of luxuriously heavy, customised glass, with a unique, textural stone plated front. It draws inspiration from a finish crafted by Bentley Motors to customise its interior offerings: the stone veneer is a fusion of century-old craftsmanship and cutting-edge technologies. The result is variations in colour, pattern and texture which are almost impossible to imitate.
In a striking expression of the name of the fragrance, the stone plate of the Momentum Unbreakable bottle is made of mica schist, a crystalline rock containing reflective slivers of mica. Each plate is 100% natural, making every bottle a one-of-a-kind piece. The slate-grey stone plate is etched with Bentley’s iconic logo and the name of the fragrance.
The back of the bottle is clad with an interpretation of the marque’s signature knurling. Introduced in 1919 in the second car built by W.O. Bentley, this trademark brand motif was conceived to both tactile and graphically elegant. The knurling pattern is embossed in a matte black plate covering the back of the bottle from base to neck, which is crowned with a matte black cap.
Decorated with the iconic Bentley logo and the name of the fragrance hot-stamped in silver, the slate-grey box is embossed to replicate the same textural effect as the bottle’s stone plate.
Fragrance family: Woody floral spicy
Top notes: Violet leaves, mandarin sfuma, lavender
Heart notes: Immortelle, geranium, orris
Base notes: Dreamwood™, vetiver from Haiti, papyrus, patchouli
Bentley Momentum Unbreakable Eau de Parfum is offered in a 100ml bottle – RRP £69.50
Available to purchase online for UK & EU customers: https://shop.bentleymotors.com/products/bentley-momentum-unbreakable