Fashion Photography

Suzanne Dean, CD, Random House:
Rodchenko wrote: "One has to take several different shots of a subject, from different points of view and in different situations, as if one examined it in the round rather than looked through the same key-hole again and again."
 
I took inspiration from my love of Rodchenko’s innovative, graphic photographs.  I wanted a portrait that was both simple and complex at the same time. That incorporated his use of contrast and experimental perspective. 
 

Stuart Dickinson, CD, FutureBrand London:

Silas Amos, CD, JKR:
I‘ve long admired Gered Mankowitz’s portrait of Marianne Faithful (taken in the equally beautiful Salisbury Pub) for obvious reasons - but also because I love the guy in the mirror, caught staring for all eternity. As a camera-shy wallflower, I thought paying homage to this great original would mean I could bask in some reflected glamour, and would happily pass an hour at the bar. It did.
(with thanks to the Salisbury pub and M and P models)
Dr Cecilia d'Felice's psychological interpretation:

Roy Wylam ,CD, Kirk Wylam:
The reason I chose this particular theme, in the style of the great Hollywood photographer Laszlo Willinger, is I am always in my own design work drawn to strong contrast, and this style of photography so well taken by Yves, produces a strong, memorable result.
Simplifying the picture to black and white always helps to exemplify this contrast and bring out the character of the subject, producing dramatic results.

Rob Heasley, CD, Naked Penguin Boy:
When deciding on my portrait these are the few things I wanted to portray: Set in a central London location as London has been good to me. Night is when the city is at its best. I’m colour blind & I liked the idea of being surrounded by colour with the blurred out city lights.
The cardboard illustration was basically about where my career began & where it’s at now, going from traditional illustrator to digital designer (in pixels we trust).
Dr Cecilia d'Felice's psychological interpretation:

Richard Scholey, CD, Elmwood and Chase Advertising:
I consider myself very lucky to be able to make a living doing a job I enjoy. Yes we perform an important function but it can all become a bit irritating when we take ourselves too seriously or think we are some sort of celebrity. At the end of the day our job, certainly from a graphic designers perspective, is simply to aid communication, to tell stories and to do it in as visually engaging a way as we can. If it’s appropriate and we can raise a smile at the same time then all the better.

Quentin Mackay, MD of Quentin MacKay:
discovery
Dr Cecilia d'Felice's psychological interpretation:
Quentin Mackay’s portrait plays on ambiguity and intrigue. His beautiful wife, Vija, naked and hidden, adjusts his tie as he stands - seemingly arrogantly - before us.

Paul Giltrap, CD, Bright Blue Day:
When Yves asked me why I wanted my portrait to be shot like this, I replied my 8 month old daughter has aged me 8 years in 8 months!
I've had very little sleep, and I'm totally knackered!
But it wasn’t just about what I wanted to hide, it was also about adding intrigue. I’ve always liked portraits that don’t reveal every last
detail of the person but instead leave a sense of mystique about them. You always wonder what secrets they keep.
Dr Cecilia d'Felice's psychological interpretation:

Marcus Mustafa and Sarah Morris, User Experience Architects, Lost Boys International:
Jackie and Frank – The Outtake (Series 1)

Justin Cooke, CEO, Fortune Cookie and Chair of British Interactive Media Association:
They say that every dog has its day. This was mine.
Dr Cecilia d'Felice's psychological interpretation: