Fashion Photography

Jon Norton, Senior Designer, Southbank Centre:
It's funny being in front of the camera.  Uncomfortable really. I'm usually happiest solving problems and directing others to do the same. Anticipating the potential suffering, I simply decided to sit somewhere I'd feel at ease.
The second solution to 'the fear' was to employ the services of my dog. 
Always comfortable in front of a camera, Jack (surname not Russell), as any
terrier owner would testify, would happily draw the attention to his activity.

Jamie Bell, CD, CMW:
They say in this industry that you are only as good as your last ad. And your last ad is only as good as the award juries say it is. So it is essential for modern creative people to keep their thinking fresh and their feet on the award podiums. Which is why I chose a Battle of Britain Spitfire pilot for my fantasy portrait. Like the aces of the RAF a creative will return triumphant or be royally defeated.
On the side of 'my' spitfire I have all of my own 'kills'. Let's hope the
coming missions will be just as successful.

Harry Pearce, Partner, Pentagram:

Geoff Nicol, MD, Navy Blue Design Group:
I'm fascinated by boxing - to me it’s about confronting fear, controlling adrenalin, discipline of mind and body and total commitment. Although until now I've never had to think about it too much. I just knew I wanted to have a go.
But what I can say is that I'm a better person for it. More focused, less stressed, less aggressive, calmer and certainly more measured. When I finish a session, any harboured angst has gone and tension has dissipated. A calm descends - its cathartic.

Deborah Dawton, Chief Executive, Design Business Association:

Andy Hunns, CD, Small Japanese Soldier:
Music has no creative boundaries and the 60's saw music at its creative peak. No Internet, no record company need for short-term commercial success, the artist was given freedom to find their sound. I love this era and its style, its belief and its capacity for doing things differently.
Jump The Gun in Brighton is a shop that celebrates this period and I wanted to step back to this time and try to imagine what it would be like.
Born too late. Story of my life but it's inspired me without me knowing it.