Batik

Brown Fleming dominated the market for imitation wax prints on the West African Coast and although several attempts had been made to get an insight into Previnaire’s production process it was only around 1910 that several other companies in the United Kingdom, Switzerland and in the Netherlands managed to produce a quality of wax print that compared to the quality of Previnaire. These companies were extremely keen to do so, because the production of Previnaire’s two sided printed cloth was very time consuming, hence the production volume was very low while the demand was quickly growing.