Uruguay

Uruguay’s Punta del Este is often thought of as a destination for the jet set but it’s much more than an expensive playground for the famous and glamourous. It is located on a peninsula jutting into the ocean, with the wild Atlantic to the east and the calmer Rio de la Plata to the west and its name lends itself to the wider area embracing the communities of La Barra, José Ignacio and Manantiales. These sleepy, secluded communities retain that famous Latin-American laid-back vibe with dirt roads and hand painted road signs.

A former banker at Citigroup and Goldman Sachs, who worked in London and Madrid for nearly a decade, has embarked on a mission to raise standards in luxury swim shorts right from the heart of Punta del Este in south-eastern Uruguay on the Atlantic coast. The goal is to tap a share of a booming swimwear market.

Marané is dedicated to connecting its wearer with the water and the surrounding natural world, through painstaking attention to detail, high quality construction, and an incomparable cut.
The story of Marané and its elegant and classic Manantiales swim short is rooted in Punta del Este, Uruguay. The Atlantic Ocean, wild uncluttered beaches and a thriving creative community inspired lifelong family friends Christine Serhal and Alessandro Aquilina, to create the perfect swim short.