Brand Value Falls For Bexit

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Britain’s 150 most valuable brands are featured in the 2017 Brand Finance UK 150.
·         Britain’s most valuable brands decline by an average of 6%
·         Devaluation of the pound in the wake of Brexit is the primary cause
·         Sudden loss of value exposes iconic brands to foreign takeovers
·         Shell, Britain’s most valuable brand, has weathered the trend and is up 16%