Richard Clay

How To Go Viral: The Art Of The Meme With Richard Clay: BBC Documentary

How To Go Viral: The Art Of The Meme With Richard Clay: BBC Documentary

‘Where is the art in a meme, anyway?’, I found myself asking while researching and filming my BBC4 documentary How to Go Viral: the Art of the Meme. I guess the answer depends on whether, for you, the word ‘meme’ evokes ‘internet’. If it does, perhaps your mind is throwing up visions of the kinds of image-macros (funny text over the top of a photo) that get shared via social media. Maybe you’re thinking of similarly succinct on-line snippets of text or short videos. You know, the stuff that goes ‘viral’ by being rapidly re-shared thousands if not millions of times in the course of a day.

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