scrambler

Royal Enfield holds the distinction of being the oldest global motorcycle brand in continuous production. Its journey from a needle manufacturer to a cult icon is a fascinating blend of British engineering and Indian industrial heritage.

It all started in ​1891, when Bob Walker Smith and Albert Eadie purchased the Townsend Cycle Company. They began supplying precision parts to the Royal Small Arms Factory in Enfield, and to celebrate this connection, they created the Royal Enfield brand name.

Triumph Motorcycles is one of the most iconic and recognisable brands in motorcycle culture. Their journey hasn’t been easy but these days, the current Triumph lineup is packed with great bikes. 

I recently had the Scrambler 1200XC to play with for a couple of weeks, which is now what we seem to call a road-adventure crossover motorcycle. 

Ducati’s Scrambler is cool. Ducati designed it to be cool, creating a Scrambler sub-brand in the Ducati lineup from its introduction in 2015. Scrambler is a lifestyle choice, more than just a motorcycle. “Ducati Scrambler is the essence of motorcycling and a world filled with freedom, joy and self-expression.”

Alongside the 2021 generation Scramblers, Triumph is producing a new beautiful and unique limited edition that celebrates the most famous movie star, stunt and motorcycle in history, with the Scrambler 1200 Steve McQueen Edition.

With the decline is sports bike sales, manufacturers have had to look elsewhere. They have had to find more creative ways to sell motorcycles and one of the ways has been to develop categories such as adventure and retro bikes. That's brilliant for me, I love both.