Selfridges

 
"Selfridges, business as usual"
 
Named after its founder, Harry Gordon Selfridge, Selfridge & Co opened its doors on Oxford Street on 15 March 1909. With his innate understanding of the value of publicity, Harry Gordon masterminded the elaborate opening advertising campaigns. The crush was so large it took thirty police officers to hold back the crowds. Breaking new ground in his newly adopted city, Harry Selfridge took to using a new name: Gordon. To his staff however, he was always The Chief.

 
Napoleon called us a nation of shopkeepers – it’s a tradition we’re proud to uphold.
 
London’s most prestigious department stores and shopping streets – Bond Street, Sloane Street, Savile Row, Harrods, Liberty, Selfridges and Fortnum & Mason, to name a few – are as familiar landmarks as Buckingham Palace and the Tower of London. But stick solely to the shops in the capital and you’ll miss some of the most interesting shopping experiences in the world.

 
‘Twice voted the world’s best department store... more than 350,000 people visit the store every week and nearly 20 million every year’