With the launch of its custom-built Timepieces programme, Porsche Design is starting a new chapter in the manufacture of wristwatches.
The idea of a
“sports car on your wrist” timepiece is founded on an entirely new production process. “To be able to offer, in series production, a watch with more than 1.5 million options, we had to make significant changes to the current ordering and manufacturing processes. These include the way in which a customer configures a personal chronograph to match a car,”