excellence awards

 
"Selfridges, business as usual"
 
Named after its founder, Harry Gordon Selfridge, Selfridge & Co opened its doors on Oxford Street on 15 March 1909. With his innate understanding of the value of publicity, Harry Gordon masterminded the elaborate opening advertising campaigns. The crush was so large it took thirty police officers to hold back the crowds. Breaking new ground in his newly adopted city, Harry Selfridge took to using a new name: Gordon. To his staff however, he was always The Chief.