The uniqueness of Glenturret and Last Drop Distillers lies in their unwavering commitment to quality over quantity. Glenturret, releases far fewer bottles than many of its contemporaries, and is now firmly positioned in the luxury end of the market. Last Drop Distillers, holds the philosophy that great whisky should be savoured like a time capsule. They source their spirits from the rarest stocks and most prestigious distilleries, unearthing treasures that might otherwise be forgotten. 

The global spirits industry is witnessing a significant shift towards premiumisation, with consumers increasingly seeking out unique, high-quality products with authentic stories. This trend is particularly pronounced in whisky, where there is a growing appreciation for craft spirits that offer something beyond the mainstream offerings. Arbikie’s launch of Scottish rye fits squarely within this narrative.