Richard Scholey, CD, Elmwood and Chase Advertising:
I consider myself very lucky to be able to make a living doing a job I enjoy. Yes we perform an important function but it can all become a bit irritating when we take ourselves too seriously or think we are some sort of celebrity. At the end of the day our job, certainly from a graphic designers perspective, is simply to aid communication, to tell stories and to do it in as visually engaging a way as we can. If it’s appropriate and we can raise a smile at the same time then all the better.

Quentin Mackay, MD of Quentin MacKay:
discovery
Dr Cecilia d'Felice's psychological interpretation:
Quentin Mackay’s portrait plays on ambiguity and intrigue. His beautiful wife, Vija, naked and hidden, adjusts his tie as he stands - seemingly arrogantly - before us.

Paul Giltrap, CD, Bright Blue Day:
When Yves asked me why I wanted my portrait to be shot like this, I replied my 8 month old daughter has aged me 8 years in 8 months!
I've had very little sleep, and I'm totally knackered!
But it wasn’t just about what I wanted to hide, it was also about adding intrigue. I’ve always liked portraits that don’t reveal every last
detail of the person but instead leave a sense of mystique about them. You always wonder what secrets they keep.
Dr Cecilia d'Felice's psychological interpretation:

New market index reveals Mercedes are classic performers Classic Mercedes-Benz models perform as strongly in the market as they do on the road, according to an international research organisation that has just released the first ever index to comprehensively measure the brand’s value progression. The Mercedes-Benz Classic Index (MBCI), created by classic car market research company The Historic Automobile Group International (HAGI), gained 11.65% in 2012. Moreover, a market back-test to 1980 reveals a solid annual average growth rate of nearly 9%.

Marcus Mustafa and Sarah Morris, User Experience Architects, Lost Boys International:
Jackie and Frank – The Outtake (Series 1)

Justin Cooke, CEO, Fortune Cookie and Chair of British Interactive Media Association:
They say that every dog has its day. This was mine.
Dr Cecilia d'Felice's psychological interpretation:

Jon Norton, Senior Designer, Southbank Centre:
It's funny being in front of the camera.  Uncomfortable really. I'm usually happiest solving problems and directing others to do the same. Anticipating the potential suffering, I simply decided to sit somewhere I'd feel at ease.
The second solution to 'the fear' was to employ the services of my dog. 
Always comfortable in front of a camera, Jack (surname not Russell), as any
terrier owner would testify, would happily draw the attention to his activity.

Jamie Bell, CD, CMW:
They say in this industry that you are only as good as your last ad. And your last ad is only as good as the award juries say it is. So it is essential for modern creative people to keep their thinking fresh and their feet on the award podiums. Which is why I chose a Battle of Britain Spitfire pilot for my fantasy portrait. Like the aces of the RAF a creative will return triumphant or be royally defeated.
On the side of 'my' spitfire I have all of my own 'kills'. Let's hope the
coming missions will be just as successful.

Harry Pearce, Partner, Pentagram:

Geoff Nicol, MD, Navy Blue Design Group:
I'm fascinated by boxing - to me it’s about confronting fear, controlling adrenalin, discipline of mind and body and total commitment. Although until now I've never had to think about it too much. I just knew I wanted to have a go.
But what I can say is that I'm a better person for it. More focused, less stressed, less aggressive, calmer and certainly more measured. When I finish a session, any harboured angst has gone and tension has dissipated. A calm descends - its cathartic.