Luxury Brands

Luxury is ephemeral and different for everyone. For some it’s a hot bath or a luxurious massage after a long day, for others it’s a stay in a fine hotel where you are pampered and served as royalty. For brands, it is exclusivity, the use of the finest materials, the latest technology, age-old craftsmanship, skills handed down through the generations, attention to detail, exquisite engineering, hand-crafted manufacture and lastly a price that places the product or service at the very top of the market, available only to a select wealthy few.

How many brands out there are actually sustainable and not just greenwashing? Some brands simply switch their marketing to reflect the consumer desire for eco-friendly products rather than genuinely improving their processes and products to improve the sustainability of their manufacturing and supply lines.