kickstarter

If you’re looking to launch a successful Kickstarter campaign the top Google search results will tell you that preparation and building pre-launch buzz is key, personal engagement and involvement with supporters is vital and, naturally, at the heart of it all there has to be a great idea. According to Kickstarter, 36% of campaigns are successful (meaning 64% fail) and of these only a small number exceed their goal.

You’re looking to buy your first ‘proper’ watch, a timepiece that can take you from work to work-out, casual evening in to serious dinner date out; a watch that can do it all. Your first mechanical watch should be the Essence Automatic Chronometer from Formex Swiss Watches; and here’s why …

Doesn’t it feel like watch brands emerge on Kickstarter like sand on the beach? They are all jostling for position with taglines like “revolutionary design”, “affordable luxury” or the promise to “disrupt the industry”. With Alpina successfully launching their latest smartwatch on Kickstarter, they demonstrated the crowdfunding potential for established watch brands.

Here’s why my new Formex watch made my (every) day: an unaltered customer review by Robert Block, California, USA, a software executive and passionate watch nerd…