naked bike

Less is more is a principle that emerges from the idea that simplicity and clarity lead to good design and a more harmonious life.

Many designers use this expression as a philosophy or inspiration to design things that are simple, yet beautiful. This expression first appeared in a poem by Robert Browning, Andrea del Sarto, in the year 1855.

“Yet do much less, so much less…Well, less is more, Lucrezia; I am judged.”