augmented reality

Augmented reality is transforming how we shop and in particular our online shopping experience. Global Market Insights predicts that the AR market is expected to nearly double in size by 2024 with the vast majority of companies utilising some form of augmented reality to connect with and engage their customers. Forward thinkers and industry disruptors are ahead of the curve, having already embraced augmented reality in their business models.

Volkswagen and the digital company Metaio have developed an augmented reality app that will instruct owners of the Volkswagen XL1 how to maintain, dismantle, repair and service their new car.
The app is called Marta and is the future of learning and instruction manuals. It combines the use of the tablet camera and the manual information to provide live instruction, in real time, as you fix your car.
Watch the video here: