4.0

In the high-octane world of motorcycling, few brands have mastered the art of "the look" quite like Ruroc. Yet, with the Atlas 4.0 Track, the British marque has finally bridged the gap between aesthetic bravado and genuine, podium-ready performance.

Ruroc is a British brand, founded in 2007 and headquartered in Gloucester, England. I’ve been wearing the AT4.0 Track through 2025. It’s designed for the track and road, and mine is in the neon-drenched Nitro colour scheme.