Invincible

Introduction & Overview

The new Toyota Land Cruiser is one of the finest off-road vehicles ever made—even when compared to top-specced luxury off-roaders. Born as the Toyota BJ on 1 August 1951, it made history by conquering Mount Fuji’s sixth station. Renamed in 1954, it has since become Toyota’s longest-running model, with over 11.3 million sold across 170+ countries.

We embarked on a quest to find a challenge worthy of the Toyota Hilux Invincible. We needed an adventure that would make it sweat… or at least mildly perspire.

Our initial foray took us to Essex, the spiritual homeland of the pickup truck. Think of it as the Hilux's boot camp, a place where it could limber up and show off its moves on icy roads and varied terrain.