Del Mar

​LiveWire is a premium all-electric motorcycle brand. It originally began as "Project LiveWire," an initiative by Harley-Davidson to explore the electric vehicle space. In 2019, Harley-Davidson released its first production electric motorcycle under the LiveWire name.

​Recognising the distinct market for electric motorcycles, Harley-Davidson spun LiveWire out into its own standalone company in 2021, to give it the freedom to act more like a tech startup. Harley-Davidson remains the majority shareholder.