Rifai in Knightsbridge: A Heritage Brand with a Modern Edge
by David Pearce
Rifai’s story began in Beirut in 1948, when a small family business started roasting nuts using a dry roasting technique that quickly became a reference point across Lebanon. Over the decades the brand grew steadily, not through marketing, but because families simply adopted it as part of everyday life. For many Lebanese people, Rifai is tied to memory. It appeared on the table during gatherings, visits and celebrations, and it became a quiet marker of quality that carried through generations.
