Laphroaig Launches Limited-Edition Whisky Celebrating Co-Founder Donald Johnston: Laphroaig Strong Characters

Laphroaig, one of the most storied names in Scotch whisky, has just unveiled the first release in a special series of limited-edition single malts dedicated to the trailblazers who shaped its iconic legacy. This inaugural bottling honors co-founder Donald Johnston and is accompanied by bespoke illustrations from renowned British artist Bill Bragg. This exciting release pays tribute not only to the Johnston brothers' uncompromising spirit but also to the 200-year history of one of Islay’s most revered distilleries.

A Tribute to the Johnston Legacy

The Laphroaig distillery was founded in 1815 by brothers Donald and Alexander Johnston on a rugged stretch of farmland on Islay. Their pioneering approach and unwavering determination laid the foundation for what would become a globally celebrated whisky. In this first edition of the Strong Characters series, Laphroaig immortalizes their bold spirit through a whisky aged for an impressive 33 years, a true homage to the brand’s heritage.

Matured in a combination of American oak barrels and European oak ex-sherry hogsheads, this whisky offers complexity and depth, much like the Johnston brothers themselves. Its deep golden hue hints at the layers of flavor within—a rugged yet refined experience that echoes the landscape and tradition of Islay.

Tasting Notes: A Journey for the Senses

The whisky itself is a celebration of Laphroaig’s unique character. It opens with aromas of sweet vanilla crème brûlée, rhubarb, and stewed apples with custard. Creamy fudge and heather honey follow, alongside the earthy scent of freshly baked sourdough bread, finished with a briny note of sea spray that evokes the distillery’s coastal roots.

On the palate, the influence of sherry casks comes through with rich notes of fruit cake and subtle spices, bringing a festive warmth. As the experience unfolds, the unmistakable Laphroaig peat makes its presence known, delivering savory smoked ham, cured mackerel, and herbal, grassy smoke. Adding a splash of water intensifies the peat, releasing a burst of smoky goodness that true Laphroaig enthusiasts will find irresistible.

The Art: Bill Bragg’s Bold Vision

To accompany this bold whisky, artist Bill Bragg was commissioned to capture the journey of Donald Johnston and his brother in a series of striking black-and-white illustrations. Known for his atmospheric, monochromatic style, Bragg's artwork reflects the hardships, triumphs, and ultimately the tragic fate of Donald Johnston, who lost his life to his craft—a testament to his dedication and passion for whisky-making.

Bragg explains his artistic approach, stating: “All my projects start in black and white. I felt this was an ideal pairing for Laphroaig, as the whisky embodies both the roughness and the elegance of Islay. The balance of boldness and sophistication in my drawings reflects the essence of the whisky itself.”

A Must-Have for Collectors

Teddy Joseph, Global Brand Ambassador for Laphroaig, emphasized the significance of the Strong Characters series, stating, "There’s a growing desire among whisky drinkers to connect with not just the flavors but the stories behind the distilleries. Laphroaig’s history is rich and compelling, and this series offers a chance to delve deeper into the pioneers who shaped our brand."

The limited-edition Laphroaig Strong Characters series will be available exclusively at The Whisky Shop starting October 6th, with wider distribution from October 8th. Retailing at £960 per bottle, this release is bottled at 43.8% ABV in a 70cl bottle. The price reflects both its rarity and the craftsmanship involved in creating a whisky of such depth and complexity.

A Celebration of Legacy, Craft, and Innovation

The launch of this series marks a new chapter for Laphroaig, blending the past and present in a way that honors tradition while celebrating innovation. With Donald Johnston’s legacy at its heart, this release invites whisky lovers to raise a glass to the pioneers who shaped one of the world’s most beloved single malts.

For collectors and connoisseurs alike, the Laphroaig Strong Characters series is an essential addition, embodying the spirit of Islay and the craftsmanship that defines Laphroaig’s timeless appeal.