Marane

A Very Marané Christmas
Picking the perfect present for the man in your life is never easy and it seems to get harder each Christmas. Do you give the must have gadget, the trusty reliable gift card or do you try and think out of the box?
A very different type of present is swimwear, an area of men’s fashion that is seeing a much-needed update to reflect the current trends of a more tailored, streamlined and elegant silhouette.

Uruguay’s Punta del Este is often thought of as a destination for the jet set but it’s much more than an expensive playground for the famous and glamourous. It is located on a peninsula jutting into the ocean, with the wild Atlantic to the east and the calmer Rio de la Plata to the west and its name lends itself to the wider area embracing the communities of La Barra, José Ignacio and Manantiales. These sleepy, secluded communities retain that famous Latin-American laid-back vibe with dirt roads and hand painted road signs.

Marané Swim Shorts Putting Thought Into Every Thread
With the weather at its warmest, beaches and oceans beckoning, thoughts inevitably turn to swim wear and with the trend across menswear to a more tailored and fitted cut; Marané Swimwear, a burgeoning Uruguayan label, has set out to re-imagine what good swimwear for men can be.
Two lifelong friends, Christine Serhal and Alessandro Aquilina, were inspired by the feeling of freedom and escape that the rugged and dramatic landscape of their hometown represented and thus Marané and the Manantiales swim short was created.

Marané is dedicated to connecting its wearer with water and the surrounding natural world through painstaking attention to detail, high quality construction, and an incomparable cut.
Putting thought into every thread sometimes means no thread at all. Our threadless bonded seam is a world first in luxury men’s swimwear.
The story of Marané and its elegant and classic Manantiales swim short is rooted in Punta del Este, Uruguay.

A former banker at Citigroup and Goldman Sachs, who worked in London and Madrid for nearly a decade, has embarked on a mission to raise standards in luxury swim shorts right from the heart of Punta del Este in south-eastern Uruguay on the Atlantic coast. The goal is to tap a share of a booming swimwear market.

Marané is dedicated to connecting its wearer with the water and the surrounding natural world, through painstaking attention to detail, high quality construction, and an incomparable cut.
The story of Marané and its elegant and classic Manantiales swim short is rooted in Punta del Este, Uruguay. The Atlantic Ocean, wild uncluttered beaches and a thriving creative community inspired lifelong family friends Christine Serhal and Alessandro Aquilina, to create the perfect swim short.

Uruguay’s Punta del Este is a stunning, multi-faceted city with glorious beaches, elegant seaside homes and plush yachts. It is often likened to the Hamptons or St Tropez, a place for the glamorous and famous to party, where hotel rooms in the high season can cost upwards of $1000 per night. Yet Punta del Este is much more than a destination for the jet set.