Brand Transparency

Luxury  Public Relations & Marketing: Brand Transparency, Authenticity & Ethos

Luxury Public Relations & Marketing: Brand Transparency, Authenticity & Ethos

The internet has changed transparency for ever. Now there is a vast amount of information to be found about every brand, from mainstream media, blogs, reviews, forums, comments and trust sites. This has been a boon to luxury companies that are willing not only to engage directly with customers but to share their company values and processes. Companies that take a deeper stand on culture, society and the environment are performing better than their less conscientious counterparts.

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