helmet

We were recently invited to a private, behind-the-scenes peek at TranAm’s UK operation, with a look at some of the new products in their portfolio.

In the high-octane world of motorcycling, few brands have mastered the art of "the look" quite like Ruroc. Yet, with the Atlas 4.0 Track, the British marque has finally bridged the gap between aesthetic bravado and genuine, podium-ready performance.

Ruroc is a British brand, founded in 2007 and headquartered in Gloucester, England. I’ve been wearing the AT4.0 Track through 2025. It’s designed for the track and road, and mine is in the neon-drenched Nitro colour scheme. 

Furygan Leather - Pro One Jacket / Raptor Pant Evo

In recent years I’ve been wearing textiles pretty much all the time. If it’s sunny or at least dry, I’ll wear a textile jacket and jeans, if it’s wet full textiles.

In my younger years, I always wore leathers, usually one piece. I was considerably thinner and younger then and as the years and kg’s rolled on, I gravitated towards textiles, it’s just easier and more practical. 

Arai is a fascinating company, with roots tracing back to 1900. In the early years, Arai manufactured sun hats and caps for public and military use, evolving in to industrial safety headwear in the ‘30s, leading them into motorcycle helmets in 1950. 

This year I made the return to Shark. 

For the past few years, I've bounced around helmet brands, mostly wearing an AGV flip front. However, 2022 saw the return to Shark. 

I’ve always used full face helmets, and always sports bike/race style lids. Open face helmets have never really appealed and I wouldn’t consider not wearing one, no matter where I was. When AGV offered to let me try their SportModular flip front lid I was a bit sceptical, but I’m always open to new ideas, so thought I’d give it a go.