This Christmas give the man in your life a luxury sports watch from Formex, such as the aviation inspired Pilot Watch or the versatile and indestructible Element Watch, a unique gift from a watchmaker with a difference.
If you’re looking to launch a successful Kickstarter campaign the top Google search results will tell you that preparation and building pre-launch buzz is key, personal engagement and involvement with supporters is vital and, naturally, at the heart of it all there has to be a great idea. According to Kickstarter, 36% of campaigns are successful (meaning 64% fail) and of these only a small number exceed their goal.
You’re looking to buy your first ‘proper’ watch, a timepiece that can take you from work to work-out, casual evening in to serious dinner date out; a watch that can do it all. Your first mechanical watch should be the Essence Automatic Chronometer from Formex Swiss Watches; and here’s why …
Doesn’t it feel like watch brands emerge on Kickstarter like sand on the beach? They are all jostling for position with taglines like “revolutionary design”, “affordable luxury” or the promise to “disrupt the industry”. With Alpina successfully launching their latest smartwatch on Kickstarter, they demonstrated the crowdfunding potential for established watch brands.
A few weeks ago, far away from the media circus and as yet unpublished, three experienced endurance athletes - all with a Formex Swiss Watch on their wrist - started a 350-mile trek across the Namib desert. Their aim was to set a world record for the most consecutive miles ever trekked unassisted. The terrain they would be crossing is among some of the oldest, driest and most barren places on earth leading to early explorers calling the Namib Desert ‘The Gates of Hell’.
Here’s why my new Formex watch made my (every) day: an unaltered customer review by Robert Block, California, USA, a software executive and passionate watch nerd…
The term luxury sports watch might seem a bit of a misnomer at first. However, look more closely at this style of watch and when, where and by whom it has been worn and it becomes easy to appreciate its powerful classic appeal. Formex Swiss Watches are a brand who wear their love of high octane, adrenaline fuelled sports proudly and firmly on their wrists.
Augmented reality is transforming how we shop and in particular our online shopping experience. Global Market Insights predicts that the AR market is expected to nearly double in size by 2024 with the vast majority of companies utilising some form of augmented reality to connect with and engage their customers. Forward thinkers and industry disruptors are ahead of the curve, having already embraced augmented reality in their business models.
The Ollivier Saveo Butterfly watch was inspired by the vision of a butterfly posed on a cherry blossom. The watch maker Ollivier Savelli’s aim was to transport the observer to a beautiful garden through these two symbols of ephemeral elegance, the Radiant Swallowtail and the Cherry Blossom tree.
The Ollivier Saveo Pure Breed watch is a fusion of sculpture, watch making and fine art jewellery. It epitomises in three dimensions the beauty of these three trades in which Ollivier excels. His first love was jewellery, he was awarded “Meilleur Ouvrier de France” an extremely rare and prestigious award. His second and his speciality was watch design and movements, he worked for many of the finest Swiss watchmakers during his formative years. His third is the extremely delicate rendition of horses, cars and other natural forms in detailed miniature sculpture.
