Adventure Bike Rider Festival - It's Coming
Adventure Bike Rider Festival
Back in 2009, a magazine was launched called Adventure Bike Rider magazine. It was the brainchild of Alun Davies, ABR Founder and Publisher.
ABR Magazine was perfectly placed to take advantage of the huge, gaping hole in the UK motorcycle media for a magazine that focused on the booming adventure bike sector.
The Festival came about as a kind of evolution of an idea. In the beginning, it was held in random fields near Stratford upon Avon. At most, they had a hundred riders. The early festivals were great times and essentially just a bunch of like-minded bikers and friends getting together for a weekend of riding, kicking tyres, and having a good time. It didn’t matter what bike you had, no one cared if you were a novice or expert or if your adventures had been in the UK or on the Mongolian Steppe. The only requirement was that you enjoyed the weekend.
Over time, the ABR Festival grew organically to the point where they had 500 people turning up. In festival terms, 500 is the magic number as, once you go above that, it gets serious and all manner of local authority rules, regulations, and laws apply requiring a vast amount of paperwork, legal meetings and council committees. This was the turning point, there was no turning back.
A few years later and the ABR festival has gone from strength to strength, blossoming into the world’s greatest celebration of adventure motorcycling.
Held in the stunning grounds of the Ragley Hall Estate, Warwickshire, on the weekend of 28-30 June 2024, the Adventure Bike Rider Festival has been described as like ‘Glastonbury with motorcycles and posh toilets’.
I attended in 2022 and had the best time. The atmosphere was refreshing, it felt like home.
At the ABR festival you will be presented with the best on-site services of any festival in the UK. You’ll find posh toilets cleaned around the clock and plenty of them, and there’ll be a great and varied selection of tasty street food and a very reasonably priced bar. Every major motorcycle manufacturer will be there with one purpose, to let you see and ride their new bikes. There’s an extensive guest speaker line-up to help you get inspired, learn more about two-wheeled adventures and be entertained.
You’ll find the biggest and best adventure motorcycling brands, all in one place, over 50 mouth-watering street food stalls, seven large bars serving everything from local brews to sumptuous cocktails and a great, friendly atmosphere and one of the coolest features of the festival, over 40km of uninterrupted trails.
Here’s a summary of why you should attend;
– Over 20 live bands and performers across two stages –
– 40km of exclusive on-site trails, suitable for all abilities –
– Get inspired with guest speakers across 4 stages –
– Learn from the best with fascinating sessions on the Masterclass Stage –
– Test ride the latest bikes from the world’s biggest motorcycle manufacturers –
– Get expert advice and find the right gear with over 130 exhibitors –
– Indulge in delicious street food from over 50 vendors and 11 on-site bars –
– Discover the great roads of the Heart of England with guided road and off-road ride-outs –
– Learn to ride off-road with free tuition from the world’s best riding schools and instructors –
– Competitions and challenges to win incredible prizes –
– Axe-throwing, massages and quizzes –
– On-site camping and plenty of local, quality accommodation available –
– Plenty of fully-serviced and clean posh toilets and hot showers –
– Start your days off right with yoga, breathwork classes, and bike-specific fitness sessions –
– A warm and friendly welcome guaranteed –
– A pint of good beer on offer at a great price –
I will be there again this year. Maybe we’ll bump in to each other at the bar or on the trail.
See you there. ABR Festival - June 28 – 30, 2024. Ragley Hall, Warwickshire, UK
